Patent rights for this invention have been granted in Australia, Canada and China, and exclusive rights continue until 10th April 2039. International patents (including jurisdictions of USA, European Union, and Brazil) are in the later stages of finalisation. The patent is a legally enforceable right that excludes others from making, using, or selling the invention. The patent holder has the exclusive right to make, use, sell or licence the patent.

The patent rights are broad and cover the transfer of any chemical active ingredient or essential oils using the wax transfer method, for the control of fly-borne parasites on livestock. The patent, (that is the invention of the Bradshaw Rub Block – BRB), addresses the major impact that fly-borne blood feeding parasites have on the global cattle market.

Blood feeding parasites (including buffalo fly, horn fly, face fly, mosquitos and midges) are considered to be major pests of global livestock production. Both buffalo fly and horn fly have a significant production impact to live weight gains and milk yields. Mosquitoes and midges are known to be carriers of a wide range of diseases that can cause widespread sickness and death in some animals. Blood feeding parasites adversely affect numerous regions in Europe, Asia, Africa, North America, South America and Australia.

The Bradshaw Rub Block (BRB) provides an improved solution to each of these concerns. The BRB addresses the animal welfare, environmental, safety and sustainability concerns, while providing a positive solution for the loss of production and financial impact to the primary producer.

To date, (largely due to a lack of suitable commercialised products), the in-field self-applicating method for the control of fly on livestock remains, as an untapped global market. The patented BRB product is the solution.

We are excited about the future of the patented BRB product and invite investors and/or commercial partners to come on board with us in commercialising the BRB product to the global cattle industry. Contact us if you would like to be involved.

Animal welfare is another area of growing importance to consumers. The World Organization for Animal Health’s definition of animal welfare accounts for the health, comfort, and safety of the animals. There has been a proposal for fly control to become an indicator of animal welfare. The bites from flies are painful and cause clear irritation to cattle, which adversely affects the welfare of the animal.

Multiple studies have demonstrated the importance of managing blood feeding parasite populations within cattle herds. These studies have reported that parasite control helps to increase weight gain and improves pregnancy rates, which in turn increases profits for the primary producer.